the City concept promotes design thinking though social interaction and is highly popular in the early childhood industry in Singapore since 2012.
Since June 2019, there is no operation in Singapore however there are many enquiries for school visits, birthday parties and other gatherings from our regular clientele.
We are looking for a partner who is passionate to make a difference, to inspire and promote creativity and social skills development for the next generation.
this is a great business opportunity to invest in a successful concept.
The City is an interactive learning playground that recognizes the importance of high-quality role play. Established in Singapore, The City intends to support children’s imagination and creativity by giving them a platform to do so – enabling them to transform themselves into Cooks, Cashiers, Doctors, Nurses, Policemen and many more while dressed in the respective uniforms and outfits.
To further engage them, The City provides realistic environments and scenarios where kids can drive on mini streets, navigate traffic signs & lights and explore small-scale real-life locations, such as the supermarket, cafe, beauty salon, medical clinic and much more.
Scientific research shows that role-play engages many parts of the brain – facilitating sensory-motor integration along with cognitive, emotional and language development of a young child.
When immersed in an environment designed to stimulate imagination and curiosity, a child learns through the best way possible: Meaningful Fun!
By encouraging children to role-play and interact with one another, they can:
Improve their mathematics through budgeting and shopping with play money
Explore language and phonics by learning new words, definitions and conversations
Learn about the human body, nutrition, health, safety and hygiene
Practice team collaboration to accomplish a challenge or solve a problem